Published August 13, 2024
The world separates doers from dreamers. This book celebrates the rare few who are both.
P.S. You don’t have to surf to love this book.
A refreshing break from typical success stories...Little Giant is a fountain of inspiration about living adventurously and on your own terms. -William Parkhurst, New York Times bestselling author of True Detectives and media coach for CEOs and Pulitzer Prize winners
From idealistic dream to unlikely success: a true story now being made into a documentary film
Who hasn’t dreamed of quitting the rat race to live in a tropical paradise?
Two decades ago, David Putnam and Yair Lichtenstein did just that—leaving behind a law degree and a career in marine science to open a tiny surf shop on the sunny shores of Aruba. No retail experience. No formal business plan. Just a shared dream of building a life they wouldn’t need a vacation from.
In Little Giant, Marcia Heath captures how these two trailblazers transformed Bula Surf Shop from a humble storefront into a beloved iconic brand while keeping their entrepreneurial spirit (and friendship) alive.
Blending memoir with biography, Heath reveals how their unconventional mindset and courageous choices inspired her—a burnt-out boomer—to finally pursue her lifelong dream of writing. It’s one of many revelations in this captivating exploration of what it really takes to follow a passion and redefine success on your own terms.
- Discover how two maverick entrepreneurs turned their love of ocean sports into a thriving community hub
- Find inspiration in each wipeout and every wave of their success
- Get glimpses of an idyllic Caribbean lifestyle through 50 vibrant photos
Whether you’re ready for a bold leap or just exploring possibilities, Little Giant invites you to pause, reflect, and listen to what’s calling to your heart.