The underdog story of two brilliant friends who quit promising careers to build a life they wouldn’t need a vacation from

David and Yair on opening day at Bula Surf Shop Now streaming Two Decades of Bula on the B-Side Watch on YouTube → — 11 minutes —

A true story about trusting your intuition over mainstream formulas

David Putnam and Yair Lichtenstein aren’t business gurus. Yet they uprooted their successful careers for a dream, and for the past two decades have run a beloved surf shop in the heart of the Caribbean.

It’s a lesson in authentic living most of us learn the hard way.

When a high-stress job sent author Marcia Heath to the ER with unexplained memory loss, she was forced to a reckoning. Quitting on medical grounds was easy. But why did she have to be pushed to the breaking point? More worrying, what should she do now?

The answer lay on the shores of Aruba. Inspired by David and Yair’s courageous choices, Marcia found herself compiling their unconventional values into the book she wished she’d had all along.

David and Yair didn’t consult experts or get an MBA. They just knew conventional success made them miserable. Little Giant is the story of what happened next. It’s an invitation to trust your own instincts over the prescribed path.

David Putnam (left) and Yair Lichtenstein (right), reluctantly joined Marcia Heath on stage for the book launch. Bula Surf Shop’s introverted cofounders are allergic to self-promotion. A short, fun film  about the maverick cofounders is now streaming on YouTube, the first in series of video profiles about B-Siders who flip their life record. 

 

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